Sunday, June 1, 2008

MLM Update

MLM Update - Major Paradigm Shift - Buy Customers Not Leads

When first starting your search on Google to find a home based business to create a residual income, you will likely hear about the duplication model. Every MLM company I have been affiliated with over the past 10 years has always talked about duplication as your keys to success. Duplication in MLM companies means following what top achievers have done to be successful. What are the options? You can go with the established MLM model or just Buy Customers.

Lets take a look at a well established company like Matol. They are a solid company with a record of success. Source: Matol

Matol has a low start up cost
The fact the company has 23 years of expertise in Health Wellness and still going strong.
24/7 Matol Info line to answer questions.
Toll free support to talk to live agents and not a machine.
The Matol range of health products.
To be your own boss and set your own hours?
Spend more time with your family.
Travel the world and let Matol pay for it.
Founded in 1984
Matol's Corporate Mission: Impact World Health
Available in over 14 countries
Matol has $3.7 billion in accumulated sales
Paid over $800 MILLION DOLLARS in commissions
Member of the Direct Sellers Association and Better Business Bureau
Distribution centers in Arizona, Virginia & Montreal
Matol has a 25,000 square foot state of-the-art manufacturing facility

As you have just read, Matol has been around the MLM industry for a long time. The problem is not with a company like Matol or others. The problem lies with the business model itself because MLM companies are set up to have people follow a duplication system, which doesn't work. Most people in the home based business industry create more liabilities rather than assets when building their business. If you follow the duplication advice, then you will also be following a strategy with a 95% failure rate.

Have you ever run on a treadmill? Like a treadmill, achieving success in MLM is similar to that and dependent upon your organization's ability to keep up with the attrition rate. In other words, how many are coming in the front door and how many are going out the back door. It is very common for distributors to struggle once they have exhausted their warm markets. Let's face it, calling family and friends in my opinion is the last thing I want to do. Why? Because if you're like most Network Marketers this is not your first Business Opportunity. They heard it all before.

How would you build a typical MLM home business with a company such as Matol? Will you build with Matol leads?

A Closer look at The Lead Generation Industry

So you started a home based business to earn a residual income. Now what do you do? There are a variety of options in terms of building a Matol business or any home based business. Planning is critical because you want to minimize costly mistakes. Hey, everyone is human and we all make mistakes, but the wrong ones could cost you thousands and a lot of wasted time and energy to build your Matol business.

Companies and leaders in MLM are now suggesting people buy leads, including Matol Leads to help in building a residual income. If that is the case, please read the information below before deciding to purchase Matol leads. The information may surprise you.

Below is a sampling of a range of prices for leads

25 - Real Time Local Leads $106.25 - $4.25 per lead
50 - Real Time Local Leads $199.00 - $3.98 per lead
100 - Real Time Local Leads $379.00 - $3.79 per lead
200 - Real Time Local Leads $699.00 - $3.50 per lead

Packages of all kinds exist in the lead generation business. However, in my experience they are all obtained basically in the same manner. The prospect comes across a lead capture page and submits their contact information. Most of the time, they don't remember what they filled out. Would you like to know a little secret about the lead generation business. It's all garbage and don't believe any of them. I have yet to find in my years of network marketing experience any company that you could validate what they really say. Sure some may be responsive, but at what cost?

Basically, when you buy Matol leads, the lead generation company will re-sell your Matol leads to others in different companies. At first that doesn't sound to bad that they shared it with 3 or 4 other people. What they don't let you in on is that your Matol leads have also been sold to several other lead generation companies. Now those lead companies will keep re-cycling the leads. Now you know the truth and how unethical those lead generation companies really are.

Have you ever considered the alternative - Buying Customers?

Come and listen to the most innovative and income producing system known on Google today. All that you really have to do to build a significant business is to write a check every month.  These customers that you are buying are already buying, and loving, the product.  The result?  You make money from their purchases.  In other words, the more customers that you buy, the more money that you make. Simply yet very powerful.

http://itsgoodbusiness.net

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