A MLM Shift - Buy Customers Not Leads
The foundation of any successful company is anchored by having a stable group of customers buying your products or services each month. For example, if you bought a brick and mortar business tomorrow. What would be the most important overall to make a profit and stay in business? If you answered the building and inventory. You would be partially correct. In reality, every business at the core of its success has customers.
A lot has been talked about over the past several decades about network marketing and building an organization with distributors to have ultimate success. Well that is true only for a very small fraction of the group. Overall, it's about 5% or less that will ever make money in your team in a traditional MLM format. Let's examine a traditional MLM company called Matol for illustration purposes only. Source: Matol
In 1984, J.F. Bolduc and Karl Jurak founded Matol
The Corporate Mission: Impact World Health
Matol is available in over 14 countries
$3.7 billion in accumulated sales
Matol has paid over $800 MILLION DOLLARS in commissions
Member of the Direct Sellers Association and Better Business Bureau
Matol has distribution centers in Arizona, Virginia & Montreal with a 25,000 square foot state of-the-art manufacturing facility Unparalleled Corporate Support & friendly Customer Service Personal Growth
Matol offers Training, Rewards & Fun!
Matol has exclusive & proprietary nutritional supplements
The company has an in-house Health & Nutrition Board
In looking at a traditional MLM company, as you have just read, Matol is a stable and reliable company. One that has stood the test of time that offers a fair and reasonable compensation to both their distributors and company ownership. They obviously have a reliable team of distributors and some I got to know while involved in Matol many years ago. If you want more information, just go to Google and check out their Matol website or call their friendly customer service. Yes, they have distributors making money, but again a small fraction overall are only making money.
Recruiting Tips
A tremendous amount of attention over the past few years have been buying leads, including Matol leads. The idea is that buying Matol leads will lead you to hungry prospects eager to hear what you are selling. If you thought that, then understand I have personal experience with calling leads to try and build a business. Do you know what I got out of it. A bigger visa bill at the end of the year. Don't every buy Matol leads and support lead generation companies to fill their pockets, while emptying yours. One other quick point about buying Matol Leads.
Do you like telemarketing? If you buy Biz Opp seeker leads off Google, and try to call them, it is most likely you will get an answering machine, no answer, a dead number, or an upset person who filled out some survey for something free and now is wondering why they are getting called 5 to 10 times a day. Calling Matol leads may work for a few gifted telemarketer types but most of your organization will find it too uncomfortable, expensive, and time consuming. Would you like an workaround solution to buying leads?
By now you may be worn out by your efforts in trying to build a home based business from your current MLM company. Hey, I've been there and done that without much success. I liked the companies and products, but I didn't care for the business aspects of having to cold call leads, bug family and friends. I wanted a business model that all I needed to really do is purchase customers each month and build a quiet business.
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