Sunday, May 18, 2008

ReishiGo

ReishiGo offers healthy gourmet coffee

Just ask the people at Starbucks and they'll tell you; coffee is the most popular drink in the country right now. Coffee is the second largest commodity in the world next to oil, representing a $6.7 billion industry in North America alone. ReishiGo considers itself a category creator of reishi-based wellness products, primarily its healthy, great-tasting, gourmet-quality coffee that contains the super-herb – reishi. Reishi has a 4,000-year history of giving people healthy properties with its over 200 health-enhancing nutrients. Rich in antioxidants, it supports the immune system, eliminates toxins in the body, and balances body functions and much, much more. There are lots of nutritional drinks out there today, but ReishiGo is positioning itself to be the premier healthy gourmet coffee company.

Over half of the adult population drinks coffee three to five times a day. Eighty-one percent of American adults drink coffee with 67 percent doing so at least once a week. The coffee market penetration of American adults has surpassed soft drinks, reversing a two-decade pattern. Daily coffee consumption among 18 to 24 year-olds climbed to 37 percent, a jump of 21 percentage points since 2003, when market penetration for this age group was only 16 percent. ReishiGo's flagship product is its coffee with the health-giving benefits of reishi. The newest product in the ReishiGo line, coming in the spring of 2008, is a ground coffee for Americans to brew in their coffee pots.
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